AZO Ads Work for You!!

AZO Ads is a joint project developed by the Kalamazoo | Battle Creek International Airport , and ZGH Design. Click on the Map above to see more on the screen locations.

Advertising at the Airport

In their recent report on upscale advertising opportunities, titled, "The Arbitron Airport Advertising Study: Exploring an Undiscovered Upscale Medium", the media research firm Arbitron found the following:

Airline travelers, especially Frequent Flyers, are some of the most affluent and upscale consumers in the U.S. The Arbitron Airport Advertising Study shows how you can reach these consumers via a relatively untapped advertising medium—airport advertising.

Due to new security restrictions, travelers are spending more time in airports than ever before. Tap into this “captive audience” of sophisticated consumers by advertising to their lifestyles, not just their business needs.

Other highlights from the study:

  • Airline travelers are sophisticated shoppers. They are more likely to buy designer clothes, luxury cars and cutting-edge personal digital devices.
  • Frequent Flyers account for nearly 60% of all airport advertising impressions, and males 25-54 constitute the largest segment of Frequent Flyers.
  • Forty-six percent of Airline Travelers are spending more time at the airport.

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More Reasons to Advertise

  • More than 550,000 passengers each year use the Kalamazoo | Battle Creek International Airport (roughly 45,000 per month average). With 2.5 people picking-up and dropping-off for each passenger, you get a potential viewership of more than 100,000 per month.
  • Nearly 80% of the airport’s travellers are professional / managerial. These are decision-makers, well educated, and in higher income brackets. A very desirable target demographic. Your local Wall Street Journal audience.
  • Airports boast one of the HIGHEST demographics around, with a median Household Income of $104,235.
  • Captive audience = extended dwell time and superior visibility
  • Average gate hold dwell time - 70 minutes
  • Average baggage claim dwell time - 20 minutes.
  • Why go for seconds worth of exposure when you can reach people for minutes?
  • AZOAds offers state of the art technology for displaying digital media for very professional presentation to the Airport’s upscale audience.

Digital Billboards:

  • Six 42-inch and one 27-inch plasma screens (a total of 7) in prime locations throughout the airport.
  • 15-second spots seen and heard a minimum of 6 times per hour.
  • Ads can be any combination of photos, video, animation, or audio.
  • Ads can contain dynamic content which can be updated on the fly through a custom editor accessible through a web browser from anywhere in the world.

Airport Digital Billboards are an affordable and effective alternative to traditional billboards, print advertising and even television. Contact us today to see how you can utilize this unique opportunity to benefit your company!


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